Trusted by
Trusted by founders and product teams across startups and enterprises.
I turn pixels into your profit.
An AI-native work OS that unifies a dozen-plus modules into one continuous flow. Owned the product, design system, and brand.
Saudi ArabiaRedesigned a decade-old review platform serving 750+ organizations, with a new design system, component library, and three new modules.
United StatesA Shariah-compliant supply-chain finance platform with two portals, four roles, and a counter-offer flow that turns rejection into a negotiation.
Saudi ArabiaTwo bilingual portals for Saudi Arabia's largest university, admin and student, on one Camunda approval engine and one design system across 13 services.
Saudi ArabiaA SAMA-licensed billing & collections platform on SADAD. New onboarding, KYC, dashboard, roles, and checkout on a rebuilt bilingual design system.
Saudi ArabiaTen years making products where the UX carries the weight and the UI earns the trust. Getting the problem right is most of the job. The interface comes after, held to a high bar, because a careful surface is what makes the thinking feel trustworthy.
I came up through Fine Arts, photography, music writing, and music production before product, and it shows in how I work. Composition, rhythm, restraint, knowing what to leave out. I don't reach for "looks good." I can tell you why a layout holds together and why the version next to it doesn't.
Some of my work starts from a blank file, some from a product that lost the plot. Both come down to the same thing: deciding what matters and having the spine to cut the rest.
Discovery through ship. IA, interaction, visual, design system, engineering pair-design.
User research, problem framing, and product direction. The thinking that happens before a single screen gets designed.
A short, opinionated read of your product or brand. Three decisions doc and a 1:1.
From first wireframe to launch-ready Framer build. Structure before motion, built to hand off clean.
Short note, rough idea, or fully-baked brief, all is welcome. I reply within 48h on weekdays.